search query: @indexterm Readership surveys / total: 56
references: 47-56 / 56
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47.
Match target markets to media audiences.
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66
 1980 Winter, F. W.
48.
Was lesen Fuehrungskräfte in der Schweiz? Erste Analyse mit kleinen Fragezeichen.
Marketing Journal
1980 : FEB-MAR, VOL. 13:1, p. 76-77
 1980 Stöhlker, K. J.
49.
Magazine readership by female segments.
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 31-38
 1979 Venkatesh, A.
Tankersley, C. B.
50.
Aspects of reliability of response in readership research.
Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 228-249
 1979 Langschmidt, W.
Brown, M.
51.
The state of media research.
Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 221-227
 1979 Twyman, T.
52.
False reporting of magazine readership.
Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 23-30
 1979 Clancy, K. J.
Ostlubd, L. E.
Wyner, G. A.
53.
Reliability of cumulative magazine audiences.
Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 75-78
 1979 Greene, J. D.
54.
Experiments in the measurement of readership.
Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 251-267
 1979 Tennstadt, F.
Noelle-Neumann, E.
55.
Implications of the magazine addict.
Marketing
1979 : AUG, p. 47-48
 1979 Aitchison, D.
56.
Why evening papers cannot be ignored.
Marketing
1978 : NOV, p. 41-42,44
 1978 Aitchison, D.
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