search query: @indexterm Advertising / total: 1883
references: 48-57 / 1883
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48.
"Does anyone really know if online ad campaigns are working?"
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 354-373
 2010 Lavrakas, P.J.
Mane, S.
Laszlo, J.
49.
Editorial: The multi-cultural mandate
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p. 227-228
 2010 Precourt, G. (editor)
50.
Relational consequences of perceived deception in online shopping: the moderating roles of type of product, consumer’s attitude toward the internet and consumer’s demographics
Journal of Business Ethics
2010 : SEP VOL. 95:3, p. 373-391
 2010 Román, S.
51.
Costly buyer search in laboratory markets with seller advertising
Journal of Industrial Economics
2010 : JUN, VOL 58:2 p. 424-449
 2010 Cason, T.N.
Mago, S.D.
52.
Practitioners' perceptions of advertising strategies for digital media
International Journal of Advertising
2010 : VOL. 29:5, p. 709-725
 2010 Truong, Y.
McColl, R.
Kitchen, P.
53.
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
International Journal of Advertising
2010 : VOL. 29:5, p. 727-764
 2010 Puzakova, M.
Kwak, H.
Larsen Andras, T.
54.
Assessing the visibility of destination marketing organizations in Google: a case study of convention and visitor bureau websites in the United States
Journal of Travel & Tourism Marketing
2010 : OCT-NOV, VOL. 27:7 p. 694-707
 2010 Xiang, Z. (et al.)
55.
The ethics of food advertising targeted toward children: Parental viewpoint
Journal of Business Ethics
2010 : JAN, VOL. 91:2 p. 299-311
 2010 Bakir, A.
Vitell, S.J.
56.
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisement
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642
 2010 Micu, C.C.
Chowdhury, T.G.
57.
The effect of involvement on ad judgement in a computer-mediated environment: The mediating role of presence
International Journal of Advertising
2010 : VOL. 29:4 p. 597-620
 2010 Nicovich, S.G.
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