search query: @indexterm Brand names / total: 212
references: 48-57 / 212
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48.
Creating brand names with meaning: The use of sound symbolism
Marketing Letters
2000 : FEB, VOL. 11:1, p. 5-20
 2000 Klink, R. R.
49.
Measuring the effects of new brand introduction on inter-brand strategic interaction
European Journal of Operational Research
1999 : OCT 16, VOL. 118:2, p. 315-331
 1999 Chintagunta, P.
50.
Kampf um Internet-Domains: Domainnamen.
Absatzwirtschaft
1999 : DEC, p. 100, 102-103, 105
 1999 Naaf, S.
51.
Trial discussion on combination of famous-brand strategy and agricultural industrialization (original in Chinese)
Economic Problems (c)
1999 : 3, p.34-37
 1999 Xu, Chao
52.
The extension of enterprise brands (original in Chinese)
Journal of Zhongnan University of Finance and Economics (c)
1999 : 1, p.110-111
 1999 Zhang, Weinian
Li, Jichun
53.
Gestion de marcas para el proximo milenio.
Harvard-Deusto Marketing & Ventas
1999 : JAN-FEB, 30, p. 26-30
 1999 Bell, J.
54.
Studies of support system of commercial enterprises' brand name strategy (original in Chinese)
Commercial Economy and Management (c)
1998 : 4, p.30-34
 1998 Zhong, Yugan
55.
Three bases for creating China's brand names: concurrently talking about the internationalization of China's brand names (original in Chinese)
Commercial Economy and Management (c)
1998 : 4, p.35-38
 1998 Hui, Guangping
Yan, Zhijun
56.
A study on the relationship between diversified operation strategy and brand strategy (original in Chinese)
Theory and Practice of Finance and Economics (c)
1998 : 5, p.83-84
 1998 Shen, Ke
Yang, Weiwen
57.
The effects of store name, brand name and price discounts on consumers' evaluations and purchase intentions
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 331-352
 1998 Grewal, D.
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