search query: @indexterm BRANDS / total: 1643
references: 49-58 / 1643
« previous page | next page »
 titleyearauthor
49.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
50.
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 201-212
 2010 Homburg, C.
Klarmann, M.
Schmitt, J.
51.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
52.
In-store video advertising effectiveness
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 386-402
 2010 Yim, M. Y-C. (et. al)
53.
The rise and stall of a fair trade pioneer: the Cafédirect story
Journal of Business Ethics
2010 : MAR I, VOL. 92:1, p. 127-147
 2010 Davies, I.A.
Doherty, B.
Knox, S.
54.
The impact of brand extension success drivers on brand extension price premiums
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 319-328
 2010 Sattler, H. (et al.)
55.
A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Journal of Business Ethics
2010 : NOV I, VOL. 96:4, p. 589-611
 2010 Kim, G-S.
Lee, G.Y.
Park, K.
56.
Transaction cost implication of private branding and empirical evidence
Strategic Management Journal
2010 : APR, VOL. 31:4, p. 371-389
 2010 Chen, S-F.S.
57.
When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
International Journal of Advertising
2010 : VOL. 29:5, p.795-813
 2010 Das, E. (et al.)
58.
Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 943-966
 2010 Pina, J. M.
Iversen, N. M.
Martinez, E.
« previous page | next page »
SCIMA