search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 49-58 / 87
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title | year | author | ||
49. |
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16 |
1987 | Appel, V. |
|
50. |
European Journal of Marketing
1987 : VOL. 21:4, p. 7-19 |
1987 | Bennett, M. |
|
51. |
European Journal of Marketing
1986 : VOL. 20:9, p. 41-56 |
1986 | Tudor, B. A. |
|
52. |
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37 |
1985 | Pollay, R. W. |
|
53. |
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 23-33 |
1985 | Chook, P. H. |
|
54. |
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 868-876 |
1985 | Liefeld, J. Heslop, L. A. |
|
55. |
Journal of Industrial Economics
1984 : DEC, VOL. 33:2, p. 241-249 |
1984 | Thompson, R. S. |
|
56. |
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 83-93 |
1984 | Michon, C. |
|
57. |
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86 |
1984 | ||
58. |
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
1984 | Rust, R. T. Leone, R. P. |
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