search query: @indexterm Product testing / total: 58
references: 49-58 / 58
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49.
Positioning political candidates - an application of concept evaluation techniques.
Journal of the Market Research Society
1980 : JUL, VOL. 22:3, p. 181-191
 1980 Mauser, G. A.
50.
Discrimination testing and product decisions.
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 84-90
 1980 Moskowitz, H. R.
Jacobs, B.
Firtle, N.
51.
Product testing: current methods and needed developments.
Journal of the Market Research Society
1980 : APR, VOL. 22:2, p. 115-139
 1980 Batsell, R. R.
Wind, Y.
52.
Les problemes lies aux tests en unite mobile.
Revue Francaise du Marketing
1980 : JAN-MAR, 80, p. 131-134
 1980 Lapluie, G.
53.
Are early triers heavy users?
Journal of Business
1979 : JUL, VOL. 52:3, p. 429-434
 1979 Morgan, F. W.
54.
Optimal inspection scheduling for failure detection in a model where tests hasten failures.
Operations Research
1979 : MAR-APR, VOL. 27:2, p. 303-317
 1979 Wattanapanom, N.
Shaw, L.
55.
Key repair service factors for consumer durable goods.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 634-638
 1978 Adler, L.
Hlavacek, J. D.
56.
Comparative product tests in the consumer decision process: correlates of use and impact on satisfaction.
Decision Sciences
1978 : 4 OCT VOL.9 p.627-639
 1978 Engledow, J. L.
Anderson, R. D.
Becker, H.
57.
Clues for product innovators.
Management Decision
1978 : 4 VOL.16 p.195-207
 1978 O'Leary, R.
58.
Pre-test-market evaluation of new packaged goods: a model and measurement methodology.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.171-191
 1978 Silk, A. J.
Urban, G. L.
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