search query: @author Assmus, G. / total: 8
references: 5-8 / 8
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5.
Optimistic and pessimistic estimates of product performance.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 53-58
 1983 Assmus, G.
Neslin, S. A.
6.
Advertising budget allocation under uncertainty.
Management Science
1982 : MAY, VOL. 28:5, p. 487-499
 1982 Holthausen, D. M.
Assmus, G.
7.
ADAPT: an adaptive approach to media decisions.
Journal of the Operational Research Society
1978 : JUN, VOL. 29:6, p. 593-601
 1978 Assmus, G.
8.
ADAPT: an adaptive approach to media decisions.
Journal of the Operational Research Society
1978 : JUN, VOL. 29:6, p. 593-601
 1978 Assmus, G.
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