search query: @author Brentani, U. de / total: 7
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5.
Success factors in developing new business servicess.
European Journal of Marketing
1991 : VOL. 25:2, p. 33-59
 1991 Brentani, U. de
6.
The company, product and market dimensions of new product decision scenarios.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 243-253
 1985 Brentani, U. de
Dröge, C.
7.
Criteria for screening new industrial products.
Industrial Marketing Management
1984 : AUG, VOL. 13:3, p. 149-156
 1984 Cooper, R. G.
Brentani, U. de
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