search query: @author Dillon, W. R. / total: 19
references: 5-14 / 19
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5.
Some further remarks on measurement-structure interaction and the unidimensionality of constructs.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 438-444
 1987 Kumar, A.
Dillon, W. R.
6.
The interaction of measurement and structure in simultaneous equation models with unobservable variables.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 98-105
 1987 Kumar, A.
Dillon, W. R.
7.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
8.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
9.
Removing perceptual distortions in product space analysis.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 184-193
 1984 Dillon, W. R.
Mulani, N.
Frederick, D. G.
10.
Scaling models for categorical variables : An application of latent structure models.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 209-224
 1983 Dillon, W. R.
Madden, T. J.
Mulani, N.
11.
Causal analysis and latent class models: an application to communication hierarchy of effects model.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 472-490
 1982 Madden, T. J.
Dillon, W. R.
12.
A note on accounting for sources of variation in perceptual maps.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 302-311
 1982 Dillon, W. R.
Frederick, D. G.
Tangpanichdee, V.
13.
Scoring frequency data for discriminant analysis : perhaps discrete procedures can be avoided.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 44-56
 1982 Dillon, W. R.
Westin, S.
14.
The Influence of Subcultural and Personality Factors on Consumer Acculturation.
Journal of International Business Studies
1981 : Aut, Vol. 12:2, p. 137-143
 1981 Schiffman, L. G.
Dillon, W. R.
Ngumah, F. E.
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