search query: @author Farris, P. W. / total: 11
references: 5-11 / 11
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title | year | author | ||
5. |
Harvard Business Review
1987 : MAR-APR, VOL. 65:2, p. 30, 32, 36 |
1987 | Quelch, J. A. Farris, P. W. Olver, J. M. |
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6. |
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42 |
1984 | Farris, P. W. Reibstein, D. J. |
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7. |
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 106-107 |
1982 | Farris, P. W. Albion, M. S. |
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8. |
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 40, 42, 44 |
1981 | Farris, P. W. |
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9. |
Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 17-35 |
1980 | Farris, P. W. Albion, M. S. |
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10. |
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122 |
1979 | Farris, P. W. Buzzell, R. D. |
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11. |
Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184 |
1979 | Farris, P. W. Reibstein, D. J. |
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