search query: @author Fornell, C. / total: 25
references: 5-14 / 25
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5.
Are market pioneers intrinsically stronger than later entrants?
Strategic Management Journal
1992 : NOV, VOL. 13:8, p. 609-624
 1992 Robinson, W. T.
Fornell, C.
Sullivan, M.
6.
A national customer satisfaction barometer: the Swedish exp`rience.
Journal of Marketing
1992 : JAN, VOL. 56:1, p. 6-22
 1992 Fornell, C.
7.
The cooperative ventures formation process: a latent variable structural modelling approach.
Management Science
1990 : OCT, VOL. 36:10, p. 1246-1255
 1990 Fornell, C.
Lorange, P.
Roos, J.
8.
Modeling Distance Structures in Consumer Research: Scale Versus Order in Validity Assessment
Journal of Consumer Research
1990 : MAR, VOL. 16, p.479-489
 1990 Denison, D.
Fornell, C.
9.
Modeling distance structures in consumer research: Scale versus order in validity assessment.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 479-489
 1990 Denison, D. R.
Fornell, C.
10.
The relationship between advertising and product quality over the product life cycle : a contingency theory.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 64-71
 1988 Tellis, G. J.
Fornell, C.
11.
Defensive marketing strategy by customer complaint management.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 337-346
 1987 Fornell, C.
Wernerfelt, B.
12.
The nature and methodological implications of the cognitive representation of products.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 214-228
 1987 Johnson, M. D.
Fornell, C.
13.
A test of two consumer response scales in advertising.
Journal of Marketing Research
1985 : NOV, VOL. 20:4, p. 447-452
 1985 Zinkhan, G. M.
Fornell, C.
14.
Sources of market pioneer advantages in consumer goods industries.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 305-317
 1985 Robinson, W. T.
Fornell, C.
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