search query: @author Gelb, B. D. / total: 15
references: 5-14 / 15
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5.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
6.
When and how to use outplacement.
Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 55-59
 1986 Gelb, B. D.
7.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
8.
Competitive intelligence practices of industrial marketers.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 269-275
 1985 Zinkhan, G. M.
Gelb, B. D.
9.
Preventive medicine and employee productivity.
Harvard Business Review
1985 : MAR-APR, VOL. 63:2, p. 12, 16
 1985 Gelb, B. D.
10.
The cloze procedure...a clue to advertising likability and message recall.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 15-20
 1983 Zinkhan, G. M.
Gelb, B. D.
Martin, C. R.
11.
Discovering the 65 + consumer.
Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 42-46
 1982 Gelb, B. D.
12.
"No-name" products: a step towards "No-name" retailing?
Business Horizons
1980 : JUN, VOL. 23:3, p. 9-13
 1980 Gelb, B. D.
13.
Staying on the job after sixty-five.
Business Horizons
1979 : FEB, VOL. 22:1, p. 17-21
 1979 Gelb, B. D.
Hunt, D. M.
14.
Exploring the gray market segment.
Business Topics
1978 : 2 SPR VOL.26 p.41-46
 1978 Gelb, B. D.
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