search query: @author Hanssens, D. M. / total: 6
references: 5-6 / 6
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5.
Market response, competitive behavior, and time series analysis.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 470-485
 1980 Hanssens, D. M.
6.
The effectiveness of industrial print advertisements across product categories.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 294-306
 1980 Hanssens, D. M.
Weitz, B. A.
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