search query: @author Jones, J. P. / total: 8
references: 5-8 / 8
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5.
Over-promise and under-delivery.
Marketing and Research Today
1991 : NOV, VOL. 19:4, p. 195-203
 1991 Jones, J. P.
6.
Relalciones entre publicidad y cuota de mercado.
Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 27-32
 1990 Jones, J. P.
7.
The double jeopardy of sales promotions.
Harvard Business Review
1990 : SEP-OCT, VOL. 68:5, p. 145-152
 1990 Jones, J. P.
8.
Ad spending: maintaining market share.
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42
 1990 Jones, J. P.
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