search query: @author Kale, S. H. / total: 7
references: 5-7 / 7
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title | year | author | ||
5. |
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 50-69 |
1989 | Frazier, G. L. Gill, J. D. Kale, S. H. |
|
6. |
International Marketing Review
1987 : SUMMER, VOL. 4:2, p. 60-70 |
1987 | Kale, S. H. |
|
7. |
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 387-393 |
1986 | Kale, S. H. |
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