search query: @author Karande, K. / total: 7
references: 5-7 / 7
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5.
Marketing to public- and private-sector companies in emerging countries: a study of Indian purchasing managers
Journal of international marketing
1999 : VOL. 7:3, p. 64-83
 1999 Karande, K.
Shankarmahesh, M. N.
Rao, C. P.
6.
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 401-426
 1998 Kumar, V.
Karande, K.
Reinartz, W.
7.
The effect of brand characteristics and retailer policies on response to retail price promotions: implications for retailers
Journal of Retailing
1995 : FALL, VOL. 71:3, p. 249-278
 1995 Karande, K.
Kumar, V.
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