search query: @author Kent, R. / total: 6
references: 5-6 / 6
« previous page | next page »
 titleyearauthor
5.
Competitive interference effects in consumer memory of advertising: the role of brand familiarity
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 97-105
 1994 Kent, R.
Allen, C.
6.
Does competitive clutter in television advertising "interfere: with the recall and recognition of brand names and ad claims?
Marketing Letters
1993 : APR, VOL. 4:2, p. 175-184
 1993 Kent, R.
Allen, C.
« previous page | next page »
SCIMA