search query: @author Kitchen, P. J. / total: 9
references: 5-9 / 9
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5.
IMC - A UK ad' agency persepctive
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 465-485
 1998 Kitchen, P. J.
Schultz, D.E.
6.
Integrated marketing communications in U.S. advertising agencies: An exploratory study
Journal of Advertising Research
1997 : SEP/OCT, VOL. 37:5, p. 7-18
 1997 Schultz, D. E.
Kitchen, P. J.
7.
Competitiveness in FMCG markets.
European Journal of Marketing
1989 : VOL. 23:1, p. 41-51
 1989 Kitchen, P. J.
8.
Commercial television breaks, consumer behaviour, and new technology : an initial analysis.
European Journal of Marketing
1986 : VOL. 20:2, p. 40-53
 1986 Kitchen, P. J.
Yorke, D. A.
9.
Channel Flickers and video speeders.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 21-25
 1985 Yorke, D. A.
Kitchen, P. J.
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