search query: @author Kover, A. / total: 6
references: 5-6 / 6
« previous page | next page »
 titleyearauthor
5.
The Rossiter-Percy grid and emotional response to advertising: an initial evaluation
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 21-27
 1993 Kover, A.
Abruzzo, J.
6.
Crises in copy testing.
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 65-71
 1980 Kover, A.
Little, Ch.
« previous page | next page »
SCIMA