search query: @author Li, H. / total: 17
references: 5-14 / 17
« previous page | next page »
 titleyearauthor
5.
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 83-95
 2002 Edwards, S.M.
Li, H.
Lee, J-H.
6.
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 43-57
 2002 Li, H.
Daugherty, T.
Biocca, F.
7.
Measuring the intrusiveness of advertisements: Scale development and validation
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 37-47
 2002 Li, H.
Edwards, S.M.
Lee, J-H.
8.
Product innovation strategy and the performance of new technology ventures in China
Academy of Management Journal
2001 : DEC, VOL. 44:6, p. 1123-1134
 2001 Li, H.
Atuahene-Gima, K.
9.
A theory of conservatism
Journal of Political Economy
2001 : JUN, VOL. 109:3, p. 617-636
 2001 Li, H.
10.
The control design and performance in international joint ventures: a dynamic evolution perspective
International Business Review
2001 : JUN, VOL. 10:3, p. 341-362
 2001 Zhang, Y.
Li, H.
11.
The learning organisation: toward a paradigm for mutually beneficial strategic construction alliances
International Journal of Project Management
2000 : DEC, VOL. 18:6, p. 415-421
 2000 Holt, G.D.
Love, P.E.D.
Li, H.
12.
Marketing´s influence and new product performance in Chinese firms
Journal of international marketing
1999 : VOL. 7:1, p. 34-56
 1999 Li, H.
Atuahene-Gima, K.
13.
Marketing influence and new product performance in Chinese firms
Journal of international marketing
1999 : VOL. 7:1, p. 34-56
 1999 Li, H.
14.
Timing of seasonal sales
Journal of Business
1999 : OCT, VOL. 72:4, p. 545-572
 1999 Courty, P.
Li, H.
« previous page | next page »
SCIMA