search query: @author Macmillan, I.C. / total: 6
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5.
A catastrophe model for developing service satisfaction strat`gies.
Journal of Marketing
1992 : VOL.56:3, p.83-95
 1992 Oliva, T.A.
Oliver, R.L.
MacMillan, I.C.
6.
Resource cooptation vial social contracting: resource acquisition strategies for new ventures.
Strategic Management Journal
1990 : SUMMER, VOL. 11: SPECIAL ISSUE, p. 79-92
 1990 Starr, J.A.
Macmillan, I.C.
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