search query: @author Mahajan, V. / total: 50
references: 5-14 / 50
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5.
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Journal of the Academy of Marketing Science
2003 : SPRING, VOL. 31:2, p. 109-126.
 2003 Burnham, T. A.
Frels, J. K.
Mahajan, V.
6.
Operationalizing technology improvements in product development decision-making
European Journal of Operational Research
2003 : AUG, VOL. 149:1, p. 102-130
 2003 Bhattacharya, S.
Krishnan, V.
Mahajan, V.
7.
Advertising versus pay-per-view in electronic media
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 13-30
 2003 Prasad, A.
Mahajan, V.
Bronnenberg, B.
8.
The Dot.com Retail Failures of 2000: Were There Any Winners?
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 474-486
 2002 Mahajan, V.
Srinivasan, R.
Wind, J.
9.
An analysis of manufacturer-retailer supply chain coordination in cooperative advertising
Decision Sciences
2002 : SUMMER, VOL. 33:3, p. 469-494
 2002 Huang, Z.
Li, S.X.
Mahajan, V.
10.
Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables
Marketing Science
2001 : SUMMER, VOL. 20:3, p. 284-299
 2001 Bronnenberg, B. J.
Mahajan, V.
11.
The economic leverage of the virtual community
International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 103-138
 2001 Balasubramanian, S.
Mahajan, V.
12.
Marketing modeling for e-business
International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 215-225
 2000 Mahajan, V.
Venkatesh, R.
13.
Dynamic co-marketing alliances: When and why do they succeed or fail?
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 3-31
 2000 Mahajan, V.
Muller, E.
Venkatesh, R.
14.
Managing new product definition in highly dynamic environments.
Management Science
1998 : NOV, VOL. 44:11:2:2, p. S50-S64
 1998 Bhattacharya, S.
Krishnan, V.
Mahajan, V.
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