search query: @author Mattila, A. S. / total: 6
references: 5-6 / 6
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5.
A re-examination of the generalizability of the Aaker brand personality measurement framework
Journal of Strategic Marketing
2003 : VOL 11:2, p. 77-92
 2003 Austin, J. R.
Siguaw, J. A.
Mattila, A. S.
6.
Congruency of scent and music as a driver of in-store evaluations and behavior
Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 273-289
 2001 Mattila, A. S.
Wirtz, J.
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