search query: @author McIntyre, S. H. / total: 11
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5.
Growing ventures can anticipate marketing stages.
Harvard Business Review
1983 : JAN/FEB, VOL. 61:1, p. 62, 64, 66
 1983 Tyebjee, T. T.
Bruno, A. V.
McIntyre, S. H.
6.
Managing the risk of new product development.
Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 51-55
 1982 McIntyre, S. H.
Statman, M.
7.
Obstacles to corporate innovation.
Business Horizons
1982 : JAN-FEB, VOL. 25:1, p. 23-28
 1982 McIntyre, S. H.
8.
An experimental study of the impact of judgment-based marketing models.
Management Science
1982 : JAN, VOL. 28:1, p. 17-33
 1982 McIntyre, S. H.
9.
On conducting socially responsible organizational research.
Journal of Enterprise Management
1981 : VOL. 3:2, p. 103-107
 1981 McIntyre, S. H.
Moberg, D. J.
Posner, B. Z.
10.
Reducing overreaction in contract markets.
Industrial Marketing Management
1981 : OCT, VOL. 10:4, p. 283-286
 1981 McIntyre, S. H.
11.
Developing practical procedures for the measurement of personal values in cross-cultural marketing.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 48-52
 1979 Munson, J. M.
McIntyre, S. H.
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