search query: @author Piercy, N. / total: 38
references: 5-14 / 38
« previous page | next page »
 titleyearauthor
5.
Framing the problematic relationship between the marketing and operations functions
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 185-207
 2007 Piercy, N.
6.
Strategic customer management: designing a profitable future for your sales organization
European Management Journal
2004 : DEC, VOL. 22:6, p 659-668
 2004 Lane, N.
Piercy, N.
7.
Assessing the performance of strategic alliances: matching metrics to strategies
European Management Journal
2000 : OCT, VOL. 18:5, p. 529-541
 2000 Cravens, K.
Piercy, N.
Cravens, D.
8.
Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process
Journal of the Academy of Marketing Science
1998 : SUMMER, VOL. 26:3, p. 222-236
 1998 Piercy, N.
9.
Interactions between marketing and quality at the SBU level: influences and outcomes
Journal of the Academy of Marketing Science
1998 : SUMMER, VOL. 26:3, p. 190-208
 1998 Morgan, N.
Piercy, N.
10.
The impact of lean thinking and the lean enterprise on marketing: threat or synergy?
Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 679-693
 1997 Piercy, N.
Morgan, N.
11.
Customer satisfaction measurement and management: a processual analysis
Journal of Marketing Management
1995 : NOV, VOL. 11:8, p. 817-834
 1995 Piercy, N.
Morgan, N.
12.
What do you do to get customer focus in an organization?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 4-11
 1995 Piercy, N.
13.
The network paradigm and the marketing organization: developing a new management agenda
European Journal of Marketing
1995 : VOL. 29:3, p. 7-34
 1995 Piercy, N.
Cravens, D.
14.
Customer satisfaction and the internal market: marketing our customers to our employees
Journal of Marketing Practice: Applied Marketing Science
1995 : VOL. 1:1, p. 22-44
 1995 Piercy, N.
« previous page | next page »
SCIMA