search query: @author Rossiter, J. R. / total: 9
references: 5-9 / 9
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5.
What is marketing knowledge? Stage I: forms of marketing knowledge
Marketing Theory
2001 : VOL. 1:1, p. 9-26
 2001 Rossiter, J. R.
6.
Ethnicity in business and consumer behavior
Journal of Business Research
1998 : JUN, VOL. 42:2, p. 127-134
 1998 Rossiter, J. R.
Chan, A. M.
7.
The increase in magazine ad readership.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39
 1988 Rossiter, J. R.
8.
Predicting Starch scores.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 63-68
 1981 Rossiter, J. R.
9.
Does TV advertising affect children?
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 49-53
 1979 Rossiter, J. R.
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