search query: @author Rust, R. T. / total: 16
references: 5-14 / 16
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title | year | author | ||
5. |
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.8-15 |
1999 | Oliver, R.W. Rust, R. T. Varki, S. |
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6. |
Marketing Letters
1998 : APR, VOL. 9:2, p. 147-167 |
1998 | Varki, S. Rust, R. T. |
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7. |
Marketing Science
1996 : Vol. 16:2, p. 129-145 |
1996 | Anderson, E. W. Fornell, C. Rust, R. T. |
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8. |
California Management Review
1993 : SPRING, VOL. 35:3, p. 82-95 |
1993 | Kordupleski, R. E. Rust, R. T. Zahorik, A. J. |
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9. |
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 23-29 |
1989 | Kumar, V. Rust, R. T. |
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10. |
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 10-24 |
1988 | Rust, R. T. |
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11. |
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 9-12 |
1987 | Krugman, D. M. Rust, R. T. |
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12. |
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 68-74 |
1984 | Huff, D. L. Rust, R. T. |
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13. |
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
1984 | Rust, R. T. Leone, R. P. |
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14. |
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 372-374 |
1982 | Rust, R. T. Bornmann, E. O. |
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