search query: @author Schaffer, C. M. / total: 7
references: 5-7 / 7
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5.
Quick and simple benefit segmentation.
Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 9-17
 1985 Green, P. E.
Krieger, A. M.
Schaffer, C. M.
6.
A simple method for analysing consumer preferences for product benefits.
Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 51-61
 1984 Green, P. E.
Schaffer, C. M.
7.
Ad copy testing...diagnostic procedures for summarizing perceptual and executional impact.
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 73-80
 1983 Green, P. E.
Schaffer, C. M.
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