search query: @author Srinivasan, S. / total: 7
references: 5-7 / 7
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5.
Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices
International Journal of Research in Marketing
2000 : DEC, VOL. 17:4, p. 281-305
 2000 Srinivasan, S.
Popkowski Leszczyc, P.T.
Bass, F.M.
6.
Coupon characteristics and redemption intentions: a segment-level analysis
Psychology and Marketing
1998 : JAN, VOL. 15:1, p. 59-80
 1998 Ramaswamy, V.
Srinivasan, S.
7.
Why are royalty rates higher in service-type franshises?
Journal of Economics & Management Strategy
1995 : SPRING, VOL. 4:1, p. 7-31
 1995 Rao, R.
Srinivasan, S.
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