search query: @author Stern, B. B. / total: 6
references: 5-6 / 6
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5.
Literary criticism and consumer research : Overview and illustrative analysis.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 322-334
 1989 Stern, B. B.
6.
Medieval allegory : roots of advertising strategy for the mass market.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 84-94
 1988 Stern, B. B.
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