search query: @author Sujan, M. / total: 8
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5.
Product categorization and inference making : Some implications for comparative advertising.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 372-378
 1987 Sujan, M.
Dekleva, C.
6.
Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 141-154
 1987 Bettman, J. R.
Sujan, M.
7.
Effects of consumer expectations on information processing in selling encounters.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 346-353
 1986 Sujan, M.
Bettman, J. R.
Sujan, H.
8.
Knowledge, motivation and adaptive behavior : a framework for improving selling effectiveness.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 174-191
 1986 Weitz, B. A.
Sujan, H.
Sujan, M.
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