search query: @author Varadarajan, P.R. / total: 6
references: 5-6 / 6
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5.
Strategic types, distinctive marketing c competencies and organizational performance: ce: a multi measures-based study.
Strategic Management Journal
1990 : SEP, VOL. 11:5, p. 365-384
 1990 Conant, J.S.
Mokwa, M.P.
Varadarajan, P.R.
6.
The future of strategic market planning: a survey of U.S. firms
Business
1987 : APR-MAY-JUNE, VOL. 38:2, p. 21-29
 1987 Varadarajan, P.R.
Parasuraman, A.
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