search query: @author WilcoX, J. B. / total: 6
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5.
How valid are product descriptions and protocols in choice experiments?
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42
 1981 Smead, R. J.
WilcoX, J. B.
Wilkes, R. E.
6.
A method for computing the average spearman rank correlation coefficient from ordinally structured confusion matrices.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 426-428
 1979 Wilcox, J. B.
Austin, L. M.
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