search query: @author Woodside, A. / total: 6
references: 5-6 / 6
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5.
Modeling linkage-advertising: Going beyond better media comparisons
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 22-31
 1994 Woodside, A.
6.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
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