search query: @author Zabkar, v. / total: 6
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5.
Impersonal vs. Personal Exchanges in Marketing Relationships
Journal of Marketing Management
2002 : SEP, VOL. 18:7-8, p. 657-672
 2002 Jancic, Z.
Zabkar, V.
6.
Establishing marketing relationships in the advertising agency business: A transitional economy case
Journal of Advertising Research
1998 : NOV/DEC, VOL. 38:6, p. 27-36
 1998 Jancic, Z.
Zabkar, V.
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