search query: @freeterm content analysis / total: 6
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5.
Advertising standardisation in culturally similar markets: can we standardise all components?
International Journal of Advertising
2006 : VOL. 25:4, p.489-512
 2006 Karande, K.
Almurshidee, K.A.
Al-Olayan, F.
6.
Content analysis in cross-cultural advertising research: insightful or superficial?
International Journal of Advertising
2004 : VOL. 23:4, p. 507-521
 2004 Lerman, D.
Callow, M.
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