search query: @freeterm postmodernism / total: 7
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5.
Long life to marketing research: a postmodern view
European Journal of Marketing
2005 : VOL. 39:3-4, p. 386-412
 2005 Addis, M.
Podesta, S.
6.
Marketing and conflicting dates for its emergence: Hotchkiss, Bartels, the "Fifties School" and alternative accounts
Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 445-461
 2002 Enright, M.
7.
Postmodernism and marketing: Separating the wheat from the Chaff
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 109-135
 2002 O'Shaughnessy, J.
O'Shaughnessy, N.J.
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