search query: @indexterm COMPLEMENTARY GOODS / total: 12
references: 5-12 / 12
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5.
Tradeoffs in marketing exploitation and exploration strategies: the overlooked role of market orientation
International Journal of Research in Marketing
2004 : VOL. 21:3, p.219-240
 2004 Kyriakopoulos, K.
Moorman, C.
6.
Innovation and Vertical Integration in Complementary Markets
Journal of Economics & Management Strategy
2003 : FALL, VOL. 12:3, p. 387-418
 2003 Heeb, R.
7.
Complementary Product Integration by High-Technology New Ventures: The Role of Initial Technology Strategy
Management Science
2002 : MAR, VOL. 48:3, p. 382-398
 2002 Nambisan, S.
8.
Misperceiving Interactions Among Complements and Substitutes: Organizational Consequences
Management Science
2002 : JUL, VOL. 48:7, p. 900-916
 2002 Siggelkow, N.
9.
Inferring Market Structure from Customer Response to Competing and Complementary Products
Marketing Letters
2002 : VOL. 13:3, p. 221-232
 2002 Elrod, T.
10.
The strategic use of tying to preserve and create market power in evolving industries
RAND Journal of Economics
2002 : SUMMER, VOL. 33:2, p. 194-220
 2002 Carlton, D. W.
Waldman, M.
11.
Complementary video and audio analysis for broadcast news archives
Communications of the ACM
2000 : FEB, VOL. 43:2, p. 42-47
 2000 Wactlar, H.
12.
Complementary pensions in the European Union
Economic Affairs
1998 : MAR, VOL. 18:1, p. 18-23
 1998 Daykin, C.
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