search query: @indexterm DIRECT MAIL / total: 46
references: 5-14 / 46
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5.
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 30-43
 1997 Berger, P.
Smith, G.
6.
Werbung - ja, danke: Haushalt--Werbung
Absatzwirtschaft
1996 : OCT, p. 105-106, 108, 110-112, 114, 116-117
 1996 Munkelt, I.
7.
Measuring audience for unaddressed printed matter
Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 222-229
 1996 Braun, J.
Calmard, P.
8.
Mail advertising and consumer behavior
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 211-233
 1996 Rogers, J. L.
9.
Influences on consumer response to direct mail coupons : an integrative review
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 129-156
 1996 Bawa, K.
10.
Correo directo y telefono gratuito: aliados en la base de datos
Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.54-57
 1996 s.n.,
11.
the perceived value of direct mail advertising in small retail firms: threat to local newspapers
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 41-51
 1996 Davis, F.
12.
Challenges and pitfalls for direct mail across borders: the European example
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 48-60
 1996 Desmet, P.
Xardel, D.
13.
Using "opt out" reply cards in direct mail
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 18-27
 1996 Scheer, H. van der
Hoekstra, J.
Vriens, M.
14.
Die EU-Datenschutz-Richtlinie und ihre Konsequenzen
Markenartikel
1996 : VOL. 58:1, p. 30-32
 1996 Wolff, D.
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