search query: @indexterm MAIL SURVEYS / total: 114
references: 5-14 / 114
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5.
Raising response rates in mail surveys of small business owners: results of an experiment
Journal of Small Business Management
2003 : JUL, VOL. 41:3, p. 278-295
 2003 Dennis Jr., W.J.
6.
Determinants of mail-survey response: survey design factors and respondent factors
Psychology & Marketing
2002 : MAR, VOL. 19:3, p. 303-328
 2002 Helgeson, J.G.
Voss, K.E.
Terpening, W.D.
7.
The influence of topic involvement on mail-survey response behavior
Psychology & Marketing
2002 : MAR, VOL. 19:3, p. 293-301
 2002 Kenhove, P. van
Wijnen, K.
Wulf, K. de
8.
A comparison of mail, fax and web-based survey methods
International Journal of Market Research
2001 : VOL. 43:4, p. 441-452
 2001 Cobanoglu, C.
Warde, B.
Moreot, P. J.
9.
Likelihood of participating in mail survey research: business respondents' perspectives
Industrial Marketing Management
2000 : MAR, VOL. 29:2, p. 97-110
 2000 Greer, T.
10.
Mail survey response behavior: A conceptualization of motivating factors and an empirical study
European Journal of Marketing
1998 : VOL. 32:11-12, p. 1165-1192
 1998 Cavusgil, S. T.
Elvey-Kirk, L. A.
11.
Industrial mail surveys: a methodological update
Industrial Marketing Management
1998 : MAR, VOL. 27:2, p. 95-108
 1998 Jobber, D.
O'Reilly, D.
12.
Research note: a cost-benefit analysis of letter prenotification and follow up
Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 853-866
 1997 Mitchell, V-W.
Brown, J.
13.
Directo al cliente. Como optimizar la venta por catalogo.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.68-70
 1997 Stronach, C.
14.
Mail advertising and consumer behavior
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 211-233
 1996 Rogers, J. L.
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