search query: @indexterm concept testing / total: 15
references: 5-14 / 15
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5.
Concept testing with and without product trial
Journal of Product Innovation Management
1997 : MAR, VOL. 14:2, p. 117-125
 1997 Dickinson, J. R.
Wilby, C. P.
6.
Unraveling the semantics of conceptual schemes
Communications
1995 : SEP, VOL. 38:9, p. 80-94
 1995 Papazoglou, M.
7.
Shot in the dark
Business
1990 : AUG, p. 72-75
 1990 Arthur, C.
8.
Conceptualisation et mesure de l'implication.
Recherche et Applications en Marketing
1989 : VOL. 4:1, p. 57-78
 1989 Valette-Florence, P.
9.
Does competitive-set information affect the results of concept tests?
Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 16-23
 1987 Miller, J. B.
Bruvold, N. T.
Kernan, J. B.
10.
The process of developing new product concepts.
IBAR: Journal of Irish Business and Administrative Research
1985 : WINTER, VOL. 7:2, p. 46-55
 1985 Thornton, A. J.
11.
Coming to power : the market structure of advertising research.
Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, SUPPL. , p. 12-14
 1984 Moran, W. T.
12.
Do concept scores measure the message or the method?
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 54-56
 1984 Lewis, I. M.
13.
Misapplications of simulations in structural equation models : reply to Acito and Anderson (same journal p. 107-112).
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 113-117
 1984 Fornell, C.
Larcker, D. F.
14.
Single versus multiple concept tests.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26
 1983 Trebbi, G. G.
Flesch, E. J.
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