search query: @journal_id 1754 / total: 150
references: 5-14 / 150
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5.
Brand-usage networks: a demand side approach to brand architecture
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 451-471
 2010 Serota, K. B.
Bhargava, M.
6.
An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 437-450
 2010 Smith, K. T.
7.
Marketers' perceptions of the implementation difficulties of multichannel marketing
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 417-434
 2010 Valos, M. J. (et al.)
8.
Market fit and business performance: an empirical investigation
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 395-415
 2010 Taghian, M.
Shaw, R. N.
9.
Competitive reaction to the introduction of a new product: an exploratory market signalling study
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 379-394
 2010 Otero-Neira, C.
Varela, J.
Garcia, T.
10.
Market based organizational learning, dynamic, and substantive capabilities: an integrative framework
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 363-377
 2010 Ali, S. (et al.)
11.
Improving marketing-operations cross-functional relationships
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 337-356
 2010 Piercy, N.
12.
Strategists' reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 317-336
 2010 Palmer, M.
Simmons, G.
13.
Entrepreneurial marketing: Acknowledging the entrepreneur and customer-centric interrelationship
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 303-316
 2010 Morrish, S.C.
Miles, M.P.
Deacon, J.H.
14.
The relative importance of the brand of music festivals: A customer equity perspective
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 291-301
 2010 Leenders, M.A.A.M.
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