search query: @indexterm Business-to-business / total: 118
references: 50-59 / 118
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50.
The link between salespeople´s job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Journal of the Academy of Marketing Science
2004 : VOL. 32:2, p. 144-158
 2004 Homburg, C.
Stock, R. M.
51.
Anbieterflexibilität in Dienstleistungsbeziehungen. Konstrukt – Erfolgswirkungen – Determinanten
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 215-227
 2004 Ivens, B.S.
52.
The complementary effect of trade shows on personal selling
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 61-76
 2004 Smith, T.M.
Gopalakrishna, S.
Smith, P.M.
53.
Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 3-22
 2004 Deshpandé, R.
Farley, J.U.
54.
The role of transactional versus relational data in IMC programs: Bringing customer data together
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 3-18
 2004 Zahay, D. (et al.)
55.
Failure and success of B-to-B exchange business models: A contingent analysis of their performance
European Management Journal
2004 : JUN, VOL. 22:3, p. 281-289
 2004 Ordanini, A.
Micelli, S.
Maria, E. Di
56.
When creativity is a must: professional 'applied creative' services
Creativity and innovation management
2003 : DEC, VOL. 12:4, p. 221-229
 2003 Hill, R.
Johnson, L.W.
57.
Object-oriented XML document meta-model for B2B collaborations
Production planning & control
2003 : DEC, VOL. 14:8, p. 810-826
 2003 Lim, T. (et al.)
58.
Sustained monopolistic business relationships: an interdisciplinary case
British Journal of Management
2003 : DEC, VOL. 14:4, p. 323-338
 2003 Humphries, A.
Wilding, R.
59.
Integrating long- and short-term contracting via business-to-business exchanges for capial-intensive industries
Management Science
2003 : NOV, VOL. 49:11, p. 1597-1615
 2003 Kleindorfer, P.R.
Wu, D.J.
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