search query: @journal_id 128 / total: 433
references: 50-59 / 433
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50.
The Likert scale revisited: An alternate version
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 331-348
 1997 Albaum, G.
51.
DIY: Consumer-driven research
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 297-315
 1997 Yelland, F.
Varty, C.
52.
Small is beautiful, but difficult: towards cost-effective research for small business
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 275-292
 1997 Smith, D.
53.
The application of geodemographics to retailing - meeting the needs of the catchment
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 203-214
 1997 Johnson, M.
54.
How do consumers feel advertising works?
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 111-124
 1997 Gordon, W.
Ryan, C.
55.
Pricing research techniques
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 87-108
 1997 Blamires, C.
56.
The utility to market research of the classification of residential neighbourhoods
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 55-66
 1997 Baker, K.
Bermingham, J.
McDonald, C.
57.
Conditioning and bias in consumer panels - some new results
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 23-51
 1997 Buck, S.
58.
The trade-off model and its extensions
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 6-20
 1997 Westwood, D.
Lunn, T.
Beazley, D.
59.
Designing advertising research for marketing decisions
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 525-548
 1996 Twyman, W.
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