search query: @indexterm new products / total: 1069
references: 511-520 / 1069
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511.
Les effets du retard de lancement d'un produit nouveau: analyse d'un cas.
Revue Francaise de Gestion
1991 : JUN-AUG, 84, p. 152-159
 1991 Tarondeau, J.-C.
512.
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 52-62
 1991 Ratneshwar, S.
Chaiken, S.
513.
Como somos los primeros incluso entre los que innovan: una entrevista con Paul Cook.
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 75-88
 1991 Taylor, W.
514.
La clave competitiva de los 90: la excelencia en la propia comercializacion
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 19-30
 1991 Nevens, T. M.
Summe, G. L.
Uttal, B.
515.
Microdynamics of new product purchase: a model incorporating both marketing and consumer-specific variables
International Journal of Research in Marketing
1991 : VOL. 8:3, p. 223-249
 1991 Wagner, U.
Taudes, A.
516.
Consumption situation and product knowledge in the adoption of a new product.
European Journal of Marketing
1991 : VOL. 25:10, p. 55-67
 1991 Lai, A. W.
517.
DEC's ambitious software strategy ! DEC = Digital Equipment Corporation
Datamation
1991 : MAR 15, VOL. 37:6, p. 66-69
 1991 Bunker, T.
518.
Scelte strategiche delle imprese dell' abbigliamento.
Economia e Management
1991 : 21, p. 96-104
 1991 Poiani, M.
519.
Las Ferias de Muestras, unas atalayas de excepcion.
Direccion y Progreso
1991 : JUL-AUG, 118, p. 74-75
 1991 Garaiyurrebaso, J.
520.
Developing a rounder tea
Marketing and Research Today
1991 : FEBR, VOL. 19, p.3-13
 1991 Phillips, A.
Parfitt, J.
Prutton, I.
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