search query: @indexterm new products / total: 1069
references: 515-524 / 1069
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515.
Microdynamics of new product purchase: a model incorporating both marketing and consumer-specific variables
International Journal of Research in Marketing
1991 : VOL. 8:3, p. 223-249
 1991 Wagner, U.
Taudes, A.
516.
Consumption situation and product knowledge in the adoption of a new product.
European Journal of Marketing
1991 : VOL. 25:10, p. 55-67
 1991 Lai, A. W.
517.
DEC's ambitious software strategy ! DEC = Digital Equipment Corporation
Datamation
1991 : MAR 15, VOL. 37:6, p. 66-69
 1991 Bunker, T.
518.
Scelte strategiche delle imprese dell' abbigliamento.
Economia e Management
1991 : 21, p. 96-104
 1991 Poiani, M.
519.
Las Ferias de Muestras, unas atalayas de excepcion.
Direccion y Progreso
1991 : JUL-AUG, 118, p. 74-75
 1991 Garaiyurrebaso, J.
520.
Developing a rounder tea
Marketing and Research Today
1991 : FEBR, VOL. 19, p.3-13
 1991 Phillips, A.
Parfitt, J.
Prutton, I.
521.
Innovationsmarketing. Querfunktion der Unternehmensführung.
Marketing: Zeitschrift fur Forschung und Praxis
1991 : VOL. 13:3, p. 178-185
 1991 Trommsdorff, V.
522.
New product process activities and project outcomes
R. and D. Management
1991 : JAN, VOL. 21:1, p. 31-42
 1991 Dwyer, L.
Mellor, R.
523.
Diversification industrielle et strategie de gestion des resources humaines dans l'industrie japonaise du textile synthetique = Industrial diversification and human resource management in Japanese synthetic textile industry
Sociologie du Travail
1991 : JAN-FEB, VOL. 33:1, p. 119-134
 1991 Nitta, M.
524.
Bundling - new products, new markets, low risk
Sloan Management Review
1991 : SUMMER, VOL. 32:4, p. 7-14
 1991 Eppen, G. D.
Hanson, W. A.
Martin, K. R.
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