search query: @indexterm ADVERTISING RESEARCH / total: 488
references: 52-61 / 488
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52.
Associations between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements
Journal of Communication
2003 : SEP, VOL. 53:3, p. 512-526
 2003 Morgan, S. E.
53.
Die Rolle guter Argumente in der Werbung mit prominenten Testimonials
Unternehmung
2003 : VOL. 57:2, p. 115-133
 2003 Gierl, H.
54.
World War II poster campaigns: preaching frugality to American consumers
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 69-82
 2003 Witkowski, T. H.
55.
Brand morphing: implications for advertising theory and practice
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 59-68
 2003 Kates, S. M.
Goh, C.
56.
"Red time is me time": advertising, ambivalence, and women's magazines
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 35-45
 2003 Stevens, L.
Maclaran, P.
Brown, S.
57.
Men, dogs, guns, and cars: the semiotics of rugged individualism
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 9-22
 2003 Hirschman, E. C.
58.
Peer evaluation and readership of influential contributions to the advertising literature
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 65-75
 2002 Beard, F. K.
59.
Cultural values and important possessions: a cross-cultural analysis
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 923-931
 2002 Watson, J. (et al.)
60.
Comparative advertising effectiveness in different national cultures
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 907-913
 2002 Jeon, J. O.
Beatty, S. E.
61.
Point of View: Does Advertising Cause a "Hierarchy of Effects"?
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 19-26
 2001 Weilbacher, W. M.
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