search query: @indexterm Advertising / total: 1883
references: 52-61 / 1883
« previous page | next page »
 titleyearauthor
52.
Practitioners' perceptions of advertising strategies for digital media
International Journal of Advertising
2010 : VOL. 29:5, p. 709-725
 2010 Truong, Y.
McColl, R.
Kitchen, P.
53.
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
International Journal of Advertising
2010 : VOL. 29:5, p. 727-764
 2010 Puzakova, M.
Kwak, H.
Larsen Andras, T.
54.
Assessing the visibility of destination marketing organizations in Google: a case study of convention and visitor bureau websites in the United States
Journal of Travel & Tourism Marketing
2010 : OCT-NOV, VOL. 27:7 p. 694-707
 2010 Xiang, Z. (et al.)
55.
The ethics of food advertising targeted toward children: Parental viewpoint
Journal of Business Ethics
2010 : JAN, VOL. 91:2 p. 299-311
 2010 Bakir, A.
Vitell, S.J.
56.
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisement
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642
 2010 Micu, C.C.
Chowdhury, T.G.
57.
The effect of involvement on ad judgement in a computer-mediated environment: The mediating role of presence
International Journal of Advertising
2010 : VOL. 29:4 p. 597-620
 2010 Nicovich, S.G.
58.
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 489-501
 2010 Martin, B. A. S.
Xavier, R.
59.
The political role of government-sponsored social marketing campaigns
European Journal of Marketing
2010 : VOL 44:7/8, p. 1206-1227
 2010 Raftopoulou, E.
Hogg, M. K.
60.
Self-concept, emotions and consumer coping: smoking across Europe
European Journal of Marketing
2010 : VOL 44:7/8, p. 1101-1120
 2010 Hamilton, K.
Hassan, L.
61.
Organisational channel discrepancies between CVBs and meeting planners in the USA
International Journal of Tourism Research
2010 : MAR/APR, VOL. 12:2, p. 103-115
 2010 Kim, D-Y.
Lehto, X.Y.
Kline, S.F.
« previous page | next page »
SCIMA