search query: @indexterm MARKETING MODELS / total: 446
references: 52-61 / 446
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52.
Une demarche d'optimisation de la communication publicitaire
Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.149-152
 1993 Boillot, J.
Frappa, J.-P.
53.
Sustainable competitive advantage in service industries: a conceptual model and research propositions.
Journal of Marketing
1993 : OCT, vol.57:4, p.83-99
 1993 Bharadwaj, S.G.
Varadarajan, P.R.
Fahy, J.
54.
Key Account-Marketing: Die neue Qualität der Kooperation. *ECKES
Absatzwirtschaft
1993 : JUN, p. 60-63
 1993 Loosen, J.
55.
DPP decision support in retail merchandising
Omega
1993 : JAN, VOL. 21, p. 25-33
 1993 Doherty, C.
Maier, J.
Simkin, L.
56.
Der Wert wissenschaftlicher Erkenntnisse am Beispiel von Marketing-Fallstudien.
Markt
1993 : VOL. 32:3, p. 118-124
 1993 Geyer, A.
57.
A modeling framework for coordinating promotion and production decisions within a firm
Management Science
1993 : FEB, VOL. 39:2, p. 191-203
 1993 Sogomonian, A.G.
Tang, C.S.
58.
The pitfalls of niche marketing
Journal of Business Strategy
1992 : APR, VOL. 13:2, p.29-32
 1992 Raynor, M. E.
59.
Marketing territorial: de la pratigue a la theorie = Territorial marketing: from practice to theory
Revue Francaise du Marketing
1992 : /1 NO. 136, p.41-52
 1992 Flipo, J-P.
Texier, L.
60.
Des marketing en mouvement, vers un neo-marketing = The development of marketing toward post-modernism
Revue Francaise du Marketing
1992 : /1 NO. 136, p. 5-27
 1992 Badot, O.
Cova, B.
61.
Explaining advertising intensity at the firm level: the Belgian case.
Revue d'Economie Industrielle
1992 : APR-JUN, 60, p.42-52
 1992 Pelsmacker, P. de
Jegers, M.
Proost, J.
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