search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 52-61 / 87
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52.
The subsiding sizzle : a descriptive history of print advertising, 1900-1980.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37
 1985 Pollay, R. W.
53.
A continuing study of magazine environment, frequency, and advertising performance.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 23-33
 1985 Chook, P. H.
54.
Reference prices and deception in newspaper advertising.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 868-876
 1985 Liefeld, J.
Heslop, L. A.
55.
Structure and conduct on local advertising markets : the case of Irish provincial newspapers.
Journal of Industrial Economics
1984 : DEC, VOL. 33:2, p. 241-249
 1984 Thompson, R. S.
56.
Le marketing dans la presse medicale = Marketing in the medical press.
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 83-93
 1984 Michon, C.
57.
Marches publicitaires francais 1983-1984.
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86
 1984
58.
The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules.
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99
 1984 Rust, R. T.
Leone, R. P.
59.
The dirichlet multinomial distribution as a magazine exposure model.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 100-106
 1984 Leckenby, J. D.
Kishi, S.
60.
Dagbladen in de verdrukking.
Economisch Statistische Berichte
1983 : NOV 2, VOL. 68:3429, p. 1010-1015
 1983 Ours, J. C. van
61.
Das Anzeigenblatt : ein neuer Werbeträger im Widerstreit der Interessen.
Marketing: Zeitschrift fur Forschung und Praxis
1983 : AUG, VOL. 5:3, p. 161-164
 1983 Müller, S.
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